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Wedding = branding project

I had so much fun to organise my wedding because it turned out to be a real branding project. My husband Jesse Bray and I tried our best to reflect our wedding according to a handcrafted style that embodies our relationship. We mainly used screenprinting techniques on the different applications.

Pictures from Ma5en

Screenprinting

Here is a new screenprinting for my friend's baby girl!

When you go - The Entrprise Remix

New clip video from The Pimlico Choir

Credits - Direction, design & video by jessebraydesign.com & heloiseralanto.com

Artist: The Entrprise/The Pimlico Choir Track: When you go Label: The Entrprise Release date: June 18th, 2011 Format: Digital

The Pimlico Choir

Hand-crafted style of The Pimlico Choir identity

Screenprinting

Went to CassArt, bought screenprinting equipement and produced tees. I'm turning into a screen printing machine. Lots of fun!

Gingerbread - music video

A project developed for The Pimlico Choir’s video “Gingerbread” in collaboration with Jesse Bray From storyboard to production this was a lot of fun to put together and we’re really looking forward to starting the next one.

Domestic violence - part 2

Our A1 posters printed on paper.

Domestic violence

My friend Isabelle Gondran and I entered a poster competition on the topic of Domestic Violence.

We submitted the poster in portrait and landscape formats. We use a domestic interior that portrays a quiet, innocent and static scene in opposition to the domestic items that reveal to be criminal weapons within a household.

Heather Copling's business card - Final artwork

Front

Back

At the end, Heather chose route 3 and I designed her business card.

Proposal for the identity of a Hair Artist

Route 1

Route 2

Route 3

My friend Heather Copling - a Hair Artist - asked me to design an identity for herself. Knowing her, I tried to define an appropriate tone voice that reflects her personality and hair expertise. Contemporary, light, artistry, floral and handmade were my inspiration to come up with 3 different routes.

Route 1: The organic and volatiles shapes are an abstract representation of hair flying in the air.

Route 2: A calligraphic and fluid version of hair that represents her initials

Route 3: A more modern interpretation of herself with psychedelic and sharp shapes

16.

16 is the number of the letters that composes my last name. Every graphic designer has experienced the joy of branding her/himself. I've been developing a marque for myself.

An afternoon at the V&A

I spent a couple of hours at the V&A this weekend to go to see an exhibition called Decode.

It just ended last sunday. Here is the synopsis of the exhibition that you can find on the V&A website:

The exhibition explores three themes: Code presents pieces that use computer code to create new works and looks at how code can be programmed to create constantly fluid and ever-changing works.Interactivity looks at works that are directly influenced by the viewer. Visitors will be invited to interact with and contribute to the development of the exhibits. Network focuses on works that comment on and utilise the digital traces left behind by everyday communications and looks at how advanced technologies and the internet have enabled new types of social interaction and mediums of self-expression.

I just posted some pictures of my favourite projects, especially the ones that involves synesthesia (the production of a sense impression related to one sense by stimulating another sense). How can we translate a sound into visual elements? Universal everything give us one of their interpretation. I also enjoyed the interactive projects where I was painting a blank digital canvas only with the motions of my body.

Photoshop advert

I love when craft meets high technologies.

“As real as it gets” says this advert for the new Adobe Photoshop CS4.

A picture that I found in a good design blog www.visualstreal.com

a screenprinting sunday

How lovely is to wake up on a sunday morning for a screenprinting session.

It happened at the Print Club from 11am to 4pm. A good idea to get away from your computer and having a hands-on experience of printing your artwork on different types of paper and with inks that you would never be able to get from a regular house printer.

Green has several meanings. Each meaning could be illustrated by a particular tone of green. I decided to use the different key words that reflect green and laid them out within the green spectrum.

Green and imagery

Some random green images I picked today!

Green - a collaborative thought

Today is St Patrick's day. I asked my colleague to give me an image that features the colour Green. Jo went for Lady Gaga's insane outfit, Daisy imagines Jesse and myself driving this cute "pea" truck, Matt gave me Kermit the frog and finally Kate offered me two of her shots she took herself: a nice close-up of Peacock feathers and a psychedelic jelly fish. Thanks Creative Interpartners!

Origami - Part2

1 - Magdalena Czarnecki
2 - Change
3- Jurlique unfolds

4-La Companie de Provence

Origami has been so trendy lately. Folding in a sophisticated manner some piece of paper is a good means to make well-engineered packaging that would be used again in order to have a go with origami and convey an important message like saving the trees of the planet.

Pantone _ The compilation

My colleague gave a pantone mug to everybody at work for Christmas. I received the dark blue mug (286C). It was such a thoughtful and appropriate gift. I am obsessed with colour and I therefore love Pantone. So I decided to compile visuals where pantone has been used on different media. From the most obvious such the Home paint to the most brilliant use I just discovered: the Make-up packaging from Renata Viega. If anyone has seen other uses of Pantone colours, please let me know!