Route 1
Route 2
Route 3
My friend Heather Copling - a Hair Artist - asked me to design an identity for herself. Knowing her, I tried to define an appropriate tone voice that reflects her personality and hair expertise. Contemporary, light, artistry, floral and handmade were my inspiration to come up with 3 different routes.
Route 1: The organic and volatiles shapes are an abstract representation of hair flying in the air.
Route 2: A calligraphic and fluid version of hair that represents her initials
Route 3: A more modern interpretation of herself with psychedelic and sharp shapes
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